E-Commerce B2C/B2C Enterprise Architecture & Live Customization Engine
the brief
Project: B2B E-Commerce & Live Customization Engine
Role: Lead UX Consultant
Owned By: Segmentide Technology Solutions (Client: Essaar)
Designed: August 2024 - February 2026
The Problem: The custom signage industry relies heavily on manual quoting, fragmented communication, and slow production handoffs. Essaar needed a scalable digital platform to automate this complex B2B ordering process.
The Impact: As the sole designer on the team, delivered a fully mapped e-commerce platform and a strict modular design system, eliminating weeks of front-end developer rework and modernizing legacy workflows.
how it works
1.
Select Materials & Finishes
2.
Customize the Design
3.
Real-time AI preview & Price Quote
4.
Place Order & Get it Delivered
system logic mapping
Discovery & Entry (Top of funnel)
Validation & Confidence (Agentic loop)
Complex Configuration (The bottleneck)
Handoff & Conversion
iterations
v1 (early idea)
v1 (early idea)
Too much cognitive load!
Better,
but failed engineering feasibility
v2 (refinement)
v3 (the winner!)
The sweet spot: modular and scalable
expand this interactive prototype